WHTM abc27 Announces the Promotion of Reed Price to Digital Sales Manager

Posted On On: October 1, 2015 Categories Filed Under: Member News

HARRISBURG, PA         WHTM abc27 has announced that veteran sales leader Reed Price has been appointed Digital Sales Manager.   Mr. Price is an accomplished Digital Sales Executive with over 9 years of experience in selling and managing digital products and services as well as developing and executing revenue growth strategies.  Mr. Price formerly served as Digital Account Executive for abc27 and prior to that was General Manager for Yellow Pages.com, serving all communities throughout central PA.  Prior to joining YP, he held a management positions at White Directories: Hearst Publications in Jacksonville Florida as well as Consolidated Communications in Effingham, Illinois.  Mr. Reed also owned Merz Air Conditioning, one of the largest commercial/residential HVAC contractors in Central Illinois.


In his new role, Mr. Price will be responsible for the development and execution of all digital and multi-screen advertising sales plans for abc27 and abc27.com.  In addition, he will oversee the digital sales team and launch best-in-class marketing solutions that deliver results for advertisers and achieve abc27’s revenue objectives.  Mr. Price will work closely with Anthony Maydwell, abc27’s Local Sales Manager, to deliver innovative advertising solutions that are connected across all screens.  He will be based out of abc27’s Harrisburg office and report directly to Rob Saylor, General Sales Manager.


“We are excited that Reed is part of our management team”, said Mr. Saylor, “he brings a wealth of experience in the digital sales arena, as well as a high level of energy and enthusiasm that will help abc27 be advertisers’ number one choice on all screens”.




For more than 60 years, WHTM-TV, the local ABC affiliate, has set the standard for television excellence in Central Pennsylvania. WHTM operates three stations through multicasting. WHTM-TV on 27.1 featuring news and ABC programming, RTV27 on 27.2 featuring the Retro Television Network and abc27 StormTrack Center 24/7 on 27.3. WHTM broadcasts five and a half hours of news a day on weekdays and four and a half hours over the weekend. In addition, WHTM produces Good Day PA, a lifestyle magazine airing Monday through Friday after abc27 News at Noon. For more information, visit abc27.com.

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