TRACT Optics wins coveted Outdoor Life Great Buy Award for its TORIC 10X42 Binocular

Posted On On: May 27, 2016 Categories Filed Under: Member News

TRACT Optics, a new, direct to consumer optics line, headquartered in Hummelstown, PA, was recently
awarded the coveted Outdoor Life Great Buy award for its flagship TORIC 10×42 binocular in the full size
category at the NRA National Convention in Louisville, Kentucky.

Outdoor Life’s Annual optics test pits various optics manufacturers against a vigorous testing criteria to
include resolution, low-light performance, image quality, mechanics, construction and durability just to
name a few. The TORIC 10X42 came away the winner of the Great Buy against submissions from Nikon,
Steiner, Bushnell, Leupold, SIG, Trijicon, and several others.

The company was launched late last year, by optics industry veterans Jon Allen and Jon LaCorte
who have a combined 40+ years of optics design, product development, marketing and
adverting. Sarah Weaver, operations manager, says “The Hummelstown community has been
very welcoming. Great local talent was hired to get TRACT off the ground and handle the office
and warehouse duties.”

“We are extremely proud and honored to have won the Great Buy award from Outdoor Life
validating our commitment to delivering to our customers a “best in class” product and
experience at a reasonable price thanks to the direct to consumer business strategy.” said CoFounder
Jon LaCorte. “The testing Standards used by the Outdoor Life test team sets the bar
extremely high and to be recognized with this award in our first year is truly humbling”

TRACT’S unique direct to consumer business model cuts out the middleman markup that
retailers add on to the product allowing the consumer to get a product with a level of quality
that would likely cost hundreds of dollars more if available through retail outlets.

“The Great Buy award proves our commitment to our customers to provide a much higher level
of quality and workmanship without the cost.” said Co-Founder Jon Allen. “We strive to create
not only a great product, but a great experience.

Available exclusively at, the initial product offerings are the TORIC and TEKOA
binocular models, 3 lines of riflescopes designed for hunting, a line of caliber specific AR models
and well as Rimfire Models.

TRACT’s comprehensive, educational website will serve as a resource for the optics
Community through blogs, videos and social media platforms like Facebook and Twitter.

Check out the complete product line by visiting or give us a call toll free at 844-
747-4928 to learn more! Visit our office at 119 N. Duke Street, Hummelstown, PA to get a firsthand look
during the hours of 9-4pm, Monday – Friday.

For additional product information and images contact:
Jon LaCorte