Posted On On: December 8, 2015 Categories Filed Under: Member News

HARRISBURG, PA, December, 8, 2015 — TFM Advertising ( proudly announces the selection of Tom Hollerbach as its new President. Hollerbach will oversee account management, creative, and media for TFM Advertising. He will lead in the development of goals and processes to secure operational and financial success for TFM Advertising and its clients. Tom will also lead the new business development team.

TFM advertising_headshot-President Tom Hollerbach

Hollerbach is an accomplished agency executive and brings TFM Advertising more than three decades of experience in agency leadership. He joins the agency after five years with Blackboard Co. as Managing Director and COO. Located in Austin, Texas, Blackboard Co. is one of the fastest growing agencies in the country. During his time with Blackboard Co., Hollerbach championed thoughtful and modern company ideals. “No matter how big or small a client, my philosophy has always been to develop strategic marketing and creative, forward-thinking solutions for them. I want to implement that approach at TFM Advertising, strengthening its reputation for high quality, impactful marketing and communications strategies and tactics,” said Tom Hollerbach, President of TFM Advertising.


Prior to Blackboard Co., Hollerbach was President & Partner with Leopold Ketel & Partners in Portland, Oregon; President & Partner at TBC Advertising & PR in Baltimore, Maryland; and President & CEO at BBDO West in San Francisco and Los Angeles, California. Past clients include: Dell, Consumer Electronics Show, Grande Communications, Constellation Energy, the Maryland Lottery, Charles Schwab, Visa, New Mexico Tourism Board, Nike, Ole Smoky Tennessee Moonshine, Pabst Brewing Company, Pursuit Rx, Supreme Protein, Sylvania and Tillamook Cheese.


Hollerbach has an excellent track record of attracting new clients, generating relevant and effective creative, providing strategic direction for all departments, improving the bottom line and creating an environment where people are excited to come to work. “Tom’s professional background is diverse in geography and client relationships, and solid in leadership. We are confident that he is well equipped to lead TFM Advertising into a growing future” says Kathleen Pavelko, President & CEO of WITF, Inc., TFM Advertising’s corporate parent.


When asked about relocating from Texas to Pennsylvania Hollerbach commented, “my wife grew up in Hershey, Pennsylvania, and has family here. This is an exciting step forward in my career that will also allow us to be closer our family. I’m eager to become an integral part of the community.”


Hollerbach will also work as a part of the management team for WITF, Inc. Kathleen Pavelko, President & CEO of WITF, Inc. says “Tom’s business acumen will be a great asset for the overall enterprise of WITF.” “TFM Advertising has a well-established track record of creative work and a tremendous amount of potential,” Hollerbach says. “As a partner with WITF, Inc. it has resources at its fingertips that agencies twice its size can’t match. I am excited for the amount of growth and success that I foresee on the horizon.”



About TFM Advertising

TFM Advertising ( is a full-service, brand-building, marketing communications agency based in Harrisburg, Pennsylvania with expertise in travel/tourism/hospitality, government, non-profit, advocacy, and health care. TFM Advertising offers unique solutions to clients through strategic branding; creative website and graphic design; video production; social media marketing, media buying, and digital advertising. TFM Advertising is part of WITF Enterprises, and is owned by WITF. The parent company comprises public broadcasting stations WITF TV, WITF 89.5 & 93.3, the RadioPA Network, WITF Educational Services, TFM Advertising, Media Solutions and Central PA Magazine (published by The Patriot-News in an association with WITF). Engage with us in real-time on Facebook ( and Twitter (