TFM Advertising: A New Brand and Business Philosophy

Posted On On: February 3, 2016 Categories Filed Under: Member News


Harrisburg, Pennsylvania, February 3, 2016—With new leadership and a new vision, TFM Advertising, a highly strategic, creative agency based in Harrisburg, Pennsylvania, is proud to announce its re-branding. Formerly known as Top Flight Media, TFM Advertising brings years of experience in visualizing some of the world’s most respected and iconic brands and strategically positioning them to meet their business goals. The new brand, TFM Advertising, emphasizes the firm’s advertising experience while continuing to offer media buying expertise.

TFM Advertising_WEBSITE

In addition to a name change, TFM Advertising has launched a new responsive website (, interactive social media channels (Facebook, Twitter, LinkedIn, Instagram) and implemented a new business philosophy.

“Our philosophy: ‘Full Service. Full Thinking.’ defines the very essence of what makes TFM Advertising unique and successful,” says Tom Hollerbach, TFM Advertising President. “We take a holistic, detailed and creative approach to each and every project we develop for a client and we have the resources to be able to handle any client requests.”

This re-brand is a vital part of TFM Advertising’s overall efforts to reinforce its delivery and impact in the industry. “TFM Advertising has been recognized for its creativity and effectiveness in the past,” Michael Diliberto, Vice President Creative Director explains. “The rebranding effort is meant to better showcase our established track record of creative, high-quality work and was purposefully designed to be a reflection of the excitement surrounding TFM’s new direction.”

One of TFM Advertising’s strengths is that it is comprised of a team of people with decades of experience across nearly every business category. The selection of each new team member and internal promotion was a strategic decision, ensuring that TFM would continue to produce the best results for clients. The outcome is a strong and talented team of industry professionals. To better align with the organization’s vision, in just the past six months, TFM Advertising has named Tom Hollerbach as President, Michael Diliberto as Vice President Creative Director and has promoted two of its dedicated staff members, Diane McConnell and Miranda Metz, to Account Supervisors.

Tom’s experience with brands large and small, while leading various advertising agencies over the past 20 years, makes him an incredible asset to both TFM Advertising and its clients. Clients such as Porsche, Apple, Gallo, Visa, Dow Jones, New Mexico Tourism Board, Tillamook Cheese, Dell and the University of Maryland Medical Center have benefited from Tom’s unique problem solving and opportunistic thinking. In fact, he understands business well enough to function as a “consigliere” to many CMO’s.

Joining Hollerbach is Michael A. Diliberto, VP Creative Director. Bringing nearly three decades of experience in traditional and digital communications with Fortune 500 companies and nonprofits from around the country, Diliberto oversees the creative product of the agency, creative talent and works closely with all agency departments.

Previously Account Executives for TFM, both Diane McConnell and Miranda Metz have a passion for building relationships, cultivating a strong work team and giving life to their clients’ brands and marketing strategies. Their experience speaks for itself: both women demonstrate a solid track record of creative ideas and expertise.

A distinctive feature that sets TFM Advertising apart from other agencies is the relationship with its parent company, WITF, Inc. This relationship allows TFM Advertising to have specialized resources at its fingertips and a voice on the WITF leadership team. Kathleen Pavelko, WITF President & CEO states, “we believe this synergy sets TFM Advertising apart in the market. It is a mutually beneficial arrangement–TFM Advertising works closely with WITF to provide clients with in-house production and media capabilities, while ensuring that WITF is connected to some of the brightest minds and most important trends in the industry.”

To help bolster its digital marketing efforts, TFM Advertising has partnered with Essex Digital Platform, this gives clients real-time marketing intelligence and the ability to personally optimize their campaigns.

“I truly believe that TFM Advertising is miles ahead of other agencies in the industry. We have an incredibly talented staff with loads of experience, great relationships with our clients and a history of delivering fantastic results for local and national brands people care about,” Hollerbach said proudly. “Our re-brand is exciting and important because it echoes what TFM stands for and showcases our new philosophy.”

About TFM Advertising
TFM Advertising is a full-service marketing communications agency based in Harrisburg, Pennsylvania with expertise in travel/tourism/hospitality, health care, package goods, B2B, financial, government, non-profit and advocacy. TFM Advertising offers marketing solutions through strategic branding, creative strategy, digital marketing, graphic design, video production, social media marketing and media planning/buying. TFM Advertising is part of WITF Enterprises, and is owned by WITF. Engage with us in real-time on Facebook, Twitter, LinkedIn and Instagram.