Scott Appel, Flooring Industry Veteran, Sells Ownership in Touch of Color Flooring to Expand Global Venture, Frontier Surfaces

Scott Appel, owner and founder of Touch of Color Flooring headquartered in Harrisburg, PA, has sold his 19-year ownership stake in the company. In his next entrepreneurial journey, Appel will focus on expanding his newest venture, Frontier Surfaces, a global flooring manufacturing and distribution company, based in Harrisburg, PA.

Building on Appel’s 20 years of residential and commercial flooring expertise, Frontier Surfaces is a leading provider of innovative home décor solutions. From flooring to wall coverings, Frontier Surfaces is a growing family of brands featuring CoreLogic Flooring™, SmartSoft™ Carpet, and Wall-La-La™ wallcoverings—all created and distributed from Pennsylvania by Appel and sold worldwide.

“If you’re not changing the game, the game will change you,” says Appel. “This ‘new frontier’ is a disruptor in the traditional flooring space. We focus on the customer first and have built a lean supply chain that eliminates excess layers of markup and passes these savings onto our customers. I was tired of overpaying for brands made by others, so I traveled the world to source, develop, and manufacture our own products.”

“During the pandemic, people reimagined what they wanted their homes and workspaces to be, and new flooring became an even more important foundation of designing creative, livable work and home environments,” says Appel. “Preparing for a new generation of floor enthusiasts, we’ve designed a waterproof flooring product line for family living and commercial offices. It’s one of the hottest trends and CoreLogic Flooring™ is the best protection against big and small forces of nature.”

“I have long admired Scott’s energy and passion for the flooring industry and especially his drive to create new products. He never stops thinking of new ways to improve the environments we walk on,” says Reid Wood, Vice President of Sales for Swiss Krono, LLC.

Serving customers around the world, Frontier Surfaces will add 20 new jobs with plans for 40 additional jobs by 2023.

“We founded Touch of Color in my best friend’s mom’s garage in the summer of 2002. It’s a story of American entrepreneurship, opportunity, hard work, and grit. Growing to 210 employees and ten locations with a presence in seven states exceeded our wildest expectations. Today is a new chapter, and I’m very excited to invest my full energy and creativity into designing the future of flooring with Frontier Surfaces,” adds Appel.

Passionate about community service, Appel is a longtime supporter of St. Jude’s Children’s Hospital and the Milton Hershey School, a former Executive Board Member of the World Floor Covering Association, a former Advisory Committee member of Floor Expo, a Central Penn Business Journal Forty Under 40 honoree, and a graduate of Penn State University’s Smeal College of Business Executive MBA program. He can be reached at

Frontier Surfaces, headquartered at 3525 Walnut Street, Harrisburg, PA, is the nation’s leading global sourcing agent and manufacturer of flooring across the world. With manufacturing capabilities in China, Turkey, India, Germany, Indonesia, Brazil, and the United States to name a few, Frontier Surfaces has the best combination of product innovation and value in the industry. Founded in 2019 by Scott Appel, Frontier Surfaces has built on his 20 years of experience to develop some of the most well-known and trusted brands in the flooring industry, such as CoreLogic Flooring™, SmartSoft™ Carpet, and Wall-La-La™ wallcoverings. For more information about Frontier Surfaces, visit and connect with them on Facebook, LinkedIn, and Instagram.