River Wealth Advisors hires Brand Marketing Manager

River Wealth Advisors is pleased to announce Alyssa Hitchcock joined the growing firm on January 6, 2020 as Brand Marketing Manager.

In this position, Alyssa will help to drive brand awareness and growth for River Wealth Advisors in Central Pennsylvania and the Lehigh Valley through strategic public relations, targeted digital campaigns, and marketing activities. In addition, Alyssa will play a critical role in expanding community relationships and elevating the client experience.

“As River Wealth Advisors continues to expand its footprint and welcome new clients, our need for a consistent and high-touch brand experience is more important than ever. We are delighted to welcome Alyssa to our Harrisburg-based team to take our marketing and client-focused strategies to a new level,” said Robert Caplan, Chief Executive Officer.

Alyssa brings over a decade of advertising, communications and brand strategy experience in the healthcare and higher education industries. Most recently, she was the Senior Market & Brand Strategist for Capital BlueCross, where she was responsible for developing advertising and brand strategy. She graduated from Bloomsburg University with a Bachelor’s degree in Marketing and Management.

River Wealth Advisors is an independent, fee-only, SEC-registered investment advisor, offering wealth management and retirement planning for individuals, business retirement plans, along with investment management for trusts and estates. With locations in Harrisburg and Allentown, the firm harnesses the skills of highly accredited and experienced professionals to assist clients in protecting and growing their assets. For more information, visit riverwealthadvisors.com.