REGIONAL VISITORS BUREAU TO UNVEIL NEW SPORTS & EVENTS DIVISION DURING MECUM AUCTION BLOCK PARTY TONIGHT AT FARM SHOW COMPLEX

The Hershey & Harrisburg Regional Visitors Bureau will launch a new division dedicated to attracting sports and events to the region. The new division will aim to increase sales related to these two lucrative markets by 10% in the first year by expanding staff and offering dedicated services to attract & retain clients. Sports Tourism is an $8 Billion Industry nationwide and has proven to be recession-proof for the Hershey Harrisburg Region in previous years. The bureau’s TOP20 Client Events for 2016 reveal 80% are related to Sports & Events and 16 of the TOP20 events account for approximately $132 Million for the region’s economy. Learn more about how this new entity will support local event venues & contribute to the region’s economic impact from tourism. Mecum Auctions is one of the region’s top events for both economic impact & attendance which is why tourism officials chose to launch this new brand of sales & services at the 3^rd Annual “Mecum Auction Block Party” Media Event being held from 4-6pm on Wednesday, July 20, 2016 at the PA Farm Show Complex & Expo Center in Harrisburg, PA.

 

WHERE:

PA Farm Show Complex & Expo Center – Weiss Expo Hall

2300 N Cameron Street, Harrisburg, PA 17110

 

WHEN:

This announcement will take place as part of the Mecum Auction Block Party – Media Preview Event.

Tomorrow — Wednesday, July 20, 2016

4pm – Press Event with reception to follow.

 

WHO:

Interview opportunities with the following spokespersons on location:

1. Sam Murtaugh, President of Marketing for Mecum Collector Car Auctions
2. Mary Smith, President & CEO of Hershey Harrisburg Regional Visitors Bureau
3. Gregg Cook, New Executive Director for the Hershey Harrisburg Sports & Events Authority
4. Dauphin County Commissioner Mike Pries
5. John Kraman and Stephen Cox, NBCSports Commentators

 

RSVP:

RSVP to Rick@HersheyHarrisburg.org or 717-884-3328.

 

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