The Public Relations Society of America (PRSA) Central Pennsylvania Chapter has presented PRworks, a branding, marketing and public relations firm in Harrisburg, with three awards for campaigns completed in 2019-20.
PRworks earned a Keystone Award for a digital communications campaign for Gamut Theatre’s production of The Lion, The Witch and The Wardrobe, a Silver Keystone Award for a marketing communications campaign for Whitaker Center’s Whitaker Wonderland, and a Silver Keystone Award for a media relations campaign for the launch of Holla Spirits Salvadili vodka.
The awards recognize campaigns that comprised the four-step public relations process (research, planning, implementation and evaluation) and achieved measurable success.
- Gamut Theatre, the combined theatre company of Popcorn Hat Players Children’s Theatre and Harrisburg Shakespeare Company, partnered with PRworks to adopt a strategic approach to promote its fall 2019 production of The Lion, The Witch and The Wardrobe. PRworks developed a digital marketing and media relations campaign that resulted in record-breaking ticket sales. The judges lauded PRworks for a “very thorough research plan” and commented that “clearly, the tactics worked and achieved desired results.”
- Whitaker Center for Science and the Arts in Harrisburg teamed up with PRworks to promote Whitaker Wonderland, which included winter-themed exhibits, activities, special events and shows. The campaign was part of a larger effort to promote Whitaker’s attractions and events from fall of 2019 through winter 2020. Judges praised the “impressive amount of research conducted” to support the strategy and a “nice mix of tactics” to achieve the goals.
- Holla Spirits, a millennial-owned spirits company in York, partnered with PRworks to conduct a media relations campaign announcing the latest addition to the Holla vodka lineup, Salvadili. The pickle-flavored vodka was developed in partnership with Epic Pickles, a craft pickle company based in Dallastown. The launch celebrated two local companies teaming up together to combine two craft favorites into a unique new product. Judges appreciated that the “well-executed plan” used “a variety of effective tactics,” and cheered the effort for yielding great placement on local television stations.
“We sincerely believe that the best work and results come to life through a collaborative approach, and collaboration was certainly a common thread through each of these successful campaigns,” said Jason Kirsch, partner and senior counselor at PRworks. “We are so grateful to work with partners like Gamut Theatre, Whitaker Center and Holla Spirits, each of which bring something unique and special to Central Pennsylvania and beyond. And we are very honored to earn this recognition from our professional peers in the field of public relations.”
Entries for the Keystone Awards were evaluated by public relations professionals affiliated with the Tri Cities Tennessee Chapter of the Public Relations Society of America. PRSA is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.” The PRSA Central Pennsylvania Chapter was formed in 1959 and is one of the oldest chapters in the country.
PRworks, founded in 2001, is a branding, marketing and public relations firm in Harrisburg. Emphasizing a disciplined approach, the firm’s mission is to bring about positive outcomes for clients and those they serve by providing services grounded in strategy and with the highest integrity. For more information about PRworks, visit PRworksinc.com.