The Public Relations Society of America (PRSA) Central Pennsylvania Chapter has presented PRworks with three awards for public relations projects completed in 2018-19. PRworks earned a Keystone Award for the Guardians of the Smile Campaign and Silver Keystone Awards for the AAA Central Penn Community Relations Program and the Dave and Buster’s Grand Opening Campaign. The awards recognize campaigns that comprised the four-step public relations process (research, planning, implementation and evaluation) and experienced measurable success.
Guardians of the Smile Campaign
Guardian Life Insurance Company of America engaged PRworks to launch an oral health education and awareness initiative in Pennsylvania as part of their “Guardians of the Smile” national partnership. The partnership, which also involved Children’s Health Fund and Scholastic, provides dental services to children, teaches them the importance of oral hygiene, and aims to instill good habits from an early age. PRworks used influencer campaigns and media relations to amplify Guardian’s message and reach desired audiences.
AAA Central Penn Community Relations Program
AAA Central Penn is rising to the challenge to shape its future. In early 2019, the organization launched a new strategic plan which for the first time in its history included a strategic approach to community relations. AAA Central Penn engaged PRworks to plan, develop and launch its AAA Cares community relations program and prepare supporting elements to operate the program.
Dave and Buster’s Grand Opening Campaign
Dave & Buster’s, which operates restaurant and entertainment destinations throughout North America, engaged PRworks as its partner to execute a public relations campaign for the opening of its first location in Central Pennsylvania. Specifically, Dave & Buster’s sought to rapidly fill jobs at the new location and build excitement about the opening among the region’s “PTYA” (“play together young adults”) audience.
Entries for the Keystone Awards were evaluated by public relations professionals affiliated with the Southeastern New England Chapter of the Public Relations Society of America. PRSA is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.”
The PRSA Central Pennsylvania Chapter was established in 1959 and has since been a source of education and professional development for communications professionals in Harrisburg, York, Lancaster and beyond.