PRworks Earns Three Awards at PRSA Central PA Chapter’s 2021 Keystone Awards

The Public Relations Society of America’s Central Pennsylvania Chapter has presented PRworks with three awards for public relations projects completed in 2020-2021, bringing the firm’s number of industry awards to 10 during the past four years.

PRworks, a full-service public relations and marketing firm with a presence in Harrisburg and the Williamsport area, earned a Keystone Award for a media relations campaign for the play The Hand That Holds The Quill, a Keystone Award for a corporate branding project for Voce, and a Silver Keystone Award for newsletter communications for BJE Poultry. The awards recognize campaigns that comprised the four-step public relations process (research, planning, implementation and evaluation) and experienced measurable success.

“Receiving this recognition from our peers in the public relations field gives us such pride,” said Jason Kirsch, partner and senior counselor at PRworks. “We believe that the best work comes to life through collaboration, and we are so grateful for the collaborative partnerships we have with our clients to produce impactful, award-winning results. We’re also proud that this honor showcases our versatility, as our winning projects ranged from rebranding a statewide human services agency to promoting an original play to guiding communications for a nationally-recognized poultry business.”

  • Family Design Resources (now known as Voce), a nonprofit statewide social services organization based in Harrisburg, had a 20-year history working with human services agencies and professionals who support children and families throughout Pennsylvania. With a new director starting in 2018, Family Design Resources embarked on a journey of self-reflection on its brand identity and strategic direction. To guide this initiative, the organization engaged PRworks to conduct a comprehensive brand process including a brand audit, planning and brand strategy development, and brand implementation.
  • The Hand That Holds The Quill, an original play written by Cindy Rock Dlugolecki, debuted in the fall of 2021 on the stage of Capital Blue Cross Theatre at Central Penn College in Summerdale, PA. In collaboration with the playwright and production team, PRworks developed a media relations plan to create a public profile for The Hand That Holds The Quill to generate interest in the play’s premier performances and generate ticket sales. The campaign resulted in all three premier performances being sold out.
  • Like many businesses, BJE Poultry, a nationally recognized and trusted poultry business, experienced challenges during the COVID-19 pandemic. The company turned to PRworks to develop and implement strategies to address those challenges through improved communications with its stakeholders, including a bi-monthly newsletter for its growers.

Public relations professionals affiliated with the Southern Arizona chapter of the Public Relations Society of America evaluated the entries for the Central Pennsylvania chapter’s Keystone Awards. PRSA is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their career.”

PRworks, founded in 2001, provides a full range of public relations and marketing services including research, branding and creative, content marketing, digital marketing, websites, media relations, and issues and crisis counsel. Emphasizing a strategic approach and the core value of collaboration, the firm’s mission is to bring about positive outcomes for clients and those they serve by providing services grounded in strategy and with the highest integrity. For more information about PRworks, visit PRworksinc.com.