New Vice President & General Manager Named at WHTM abc27

Posted On On: January 25, 2017 Categories Filed Under: Member News


Accomplished Local Broadcasting and Sales Management Executive with over

35 years of Experience Promoted to Lead WHTM-TV (ABC) and


HARRISBURG, Pennsylvania and IRVING, Texas (January 20, 2017) – Nexstar Media Group, Inc. (Nasdaq: NXST) announced today that Robert G. Bee has been promoted to Vice President and General Manager of WHTM-TV (ABC) and associated digital services, including, serving Harrisburg, PA (DMA #43). Since 2012, Mr. Bee has served as Vice President and General Manager of WBRE-TV (NBC) in Wilkes-Barre/Scranton, PA (DMA #56) where he was also responsible for overseeing Nexstar’s joint operating agreement with Mission Broadcasting’s WYOU-TV (CBS). Mr. Bee will assume his new responsibilities immediately and report to Theresa Underwood, Senior Vice President and Regional Manager of Nexstar Broadcasting, Inc.


An industry veteran with over 35 years of broadcast and sales management experience, Mr. Bee has spent the last two decades of his career serving local communities in the great state of Pennsylvania, including five years serving Nexstar’s Wilkes-Barre/Scranton television and digital operations.  During his tenure at WBRE-TV, Mr. Bee led teams that delivered effective marketing solutions for local and national advertisers, while also implementing innovative programming strategies and unique digital concepts that expanded audience reach and community engagement. Importantly, his efforts and initiatives resulted in revenue and viewership share growth, new local client partnerships and overall increased station profitability.


Before joining Nexstar, from 2003 to 2012 Mr. Bee served as Director of Sales at WTAE-TV (ABC) in Pittsburgh, PA (DMA #23), where he provided strategic oversight of all local and national sales efforts, while developing meaningful revenue streams for the station’s digital operations. Prior to that, he served as General Sales Manager of WGAL-TV (NBC) in Harrisburg, PA, (DMA #43), WXIX-TV (FOX) in Cincinnati, OH, (DMA #36) and WLIG-TV (IND) on Long Island, NY (DMA #1). Earlier in his career, Mr. Bee held sales leadership positions at Independent Television Sales, Inc. and Metromedia Television.


Commenting on the appointment, Theresa Underwood stated, “Bob has an impressive broadcast television management career that spans over 35 years, including 14 years serving local communities in Pennsylvania. A well-respected leader in our industry and Nexstar, Bob’s exceptional service and community involvement is acknowledged by local viewers, advertisers, businesses and community organizations throughout Pennsylvania. Importantly, he has a deep understanding of Nexstar and our critical functions focused on exclusive local content development for our viewers and digital users, as well as effective multi-platform marketing opportunities for our clients. In addition, he has a record of building successful sales teams that have established enduring partnerships with local advertisers and businesses, while also achieving outstanding revenue results at the stations he has managed. We are confident in Bob’s ability to successfully lead our Harrisburg operations and look forward to his contributions as we continue to enhance the effectiveness and value of our broadcast, digital and mobile services for local viewers and advertisers in Harrisburg, York, Lebanon and the surrounding local communities.”


Commenting on his new position, Robert G. Bee said, “I’d like to take this opportunity to express my sincere gratitude to the Wilkes-Barre/Scranton community and to the local clients, businesses and public organizations I’ve proudly served over the past five years, as well as the fantastic teams at WBRE-TV and WYOU-TV. I am grateful for this promotion and in my new leadership role at Nexstar’s Harrisburg television and digital operations, I will leverage the management, sales, marketing and broadcast experience built over my career to generate results and further strengthen the position of WHTM-TV and My wife and I are excited to return to the greater Harrisburg area, where many of our personal friends and my close business contacts reside. Nexstar’s strong commitment to superior local content production and service combined with its scalable diversified marketing solutions will yield distinct competitive advantages for our clients. I look forward to working together with the exceptional teams at WHTM-TV and as we continue build upon the foundation of our client service excellence across our multi-distribution marketing solutions platform.”


Mr. Bee is a graduate of St. John’s University and has served the boards of several trade and franchise associations for ABC, FOX, and the Association of Independent Television Stations. He has also held community board positions at Chambers of Commerce, Luzerne Foundation, NEPA Food Bank, American Red Cross (Susquehanna Valley Chapter), Salvation Army (Lancaster and Pittsburgh), Community Hospital of Lancaster County, Capital Region Economic Development Corporation, Pennsylvania Economy League, UCP, and United Way.


Mr. Bee and his wife Betty will be immediately relocating to Harrisburg.