Kirsch Becomes Sole Owner and Principal of PRworks

PRworks, a full-service branding, marketing and public relations firm in Harrisburg, announced that Jason Kirsch, APR is now sole owner and principal of the firm.

Kirsch previously was managing partner of PRworks. He first joined the firm in 2017 as senior counselor. To obtain sole ownership, Kirsch acquired the shares of two silent partners.

“I am tremendously excited to take on full ownership of PRworks,” Kirsch said. “During the past five years, we’ve reached new heights thanks to our deep expertise, broad capabilities, high degree of versatility and collaborative approach. We’ve widened our experience partnering with clients in healthcare, human services, financial services, arts and entertainment, education, government, agriculture and law. The absolute best part is the close relationships we’ve developed with so many clients and partners. I am thrilled to take PRworks even further.”

PRworks provides a full range of branding, marketing and public relations services including research, branding and creative, digital marketing, content marketing, web design and content management, media relations, and issues and crisis counsel. Emphasizing a strategic approach and the core value of collaboration, the mission of PRworks is to bring about positive outcomes for clients and those they serve by providing services grounded in strategy and with the highest integrity.

Kirsch has more than 27 years of experience building brands, leading campaigns and providing strategic communications counsel. Under his leadership, PRworks has been recognized with industry awards for its work with national, statewide and regional organizations including AAA Central Penn, Dave & Busters, Gamut Theatre Group, The Guardian Life Insurance Company, Voce, Whitaker Center for Science and the Arts, and WITF.

Kirsch previously was an executive in the marketing organization at Capital Blue Cross, where he led brand management, digital marketing, public relations, advertising and creative services. He also formerly oversaw marketing and public relations for Metro Bank before it was acquired by First National Bank. Additionally, Kirsch conducted media relations and served as spokesperson for two Pennsylvania governors, and was director of communications and press secretary at the Pennsylvania Department of Community and Economic Development.

Kirsch holds the Accredited in Public Relations (APR) credential, a mark of distinction that signifies a distinguished level of expertise and a commitment to ethical conduct. He also developed, and is a lead instructor for, the Public Relations Society of America accreditation coaching program at the national level. Additionally, he is an adjunct professor in the School of the Arts, Communication and Global Studies and the Graham School of Business at York College of Pennsylvania.

Kirsch is a recipient of the Ernest R. McDowell Award for Excellence in Public Relations awarded by the Pennsylvania Public Relations Society and the Frederick E. Leuschner Award for Excellence in Public Relations awarded by the Public Relations Society of America’s Central Pennsylvania Chapter.

He earned his bachelor’s degree in communication/journalism with a concentration in public relations from Shippensburg University and his master’s degree in communication studies from Bloomsburg University. He also is a graduate of Leadership Harrisburg Area’s Community Leadership Series.

PRworks was founded in 2001 by Robert Saline, APR, Fellow PRSA and Deborah Saline, APR, Fellow PRSA. The two highly respected public relations counselors, who are now retired, are nationally recognized for their expertise and dedication to the profession.

PRworks believes the best work and results come to life through a collaborative approach and relationships based on teamwork and trust, exactly how it has been partnering with clients for over 20 years. For more information, visit