JPL and d’Vinci Interactive summer interns partnered with Big Brothers Big Sisters of the Capital Region (BBBSCR) to create a pro-bono brand video to help the non-profit reach volunteers and supporters. Big Brothers Big Sisters is a non-profit organization dedicated to defending the potential and igniting the promise of youth through one-to-one mentorship programs and other community-based initiatives.
JPL intern Ghalia Ghuniem (Boston University), and d’Vinci interns Abby Fleishauer (Bloomsburg University), Alhaji Kabba (Hagerstown Community College), and Maggie Delano (Penn State University) produced a video using compelling stories from mentors and children to promote the various opportunities that BBBSCR provides.
“Through this experience, our kids and volunteers had the opportunity to share the difference their relationships have had on one another. Their stories and our programs were featured to show there are numerous ways to engage in our mission beyond mentoring, and to inspire the community to invest in our mission. The expertise of JPL and the commitment of the interns is a generous gift that will keep on giving for a long time to come,” said Amy Rote, Big Brothers Big Sisters of the Capital Region President & CEO.
The video will be used by Big Brothers Big Sisters of the Capital Region to articulate their story to prospective mentors, corporate partners, and sponsors.
JPL has been donating communications and marketing expertise to area non-profits through its intern program for more than 20 years. To learn more about Big Brothers Big Sisters of the Capital Region, visit their website or any of their social channels.
Watch the Video https://youtu.be/ObsUE1yZX4o
JPL is one of the Mid-Atlantic’s largest integrated marketing agencies. We provide strategy and execution in four core practices: brand & integrated marketing, digital, content creation, and employee engagement & internal communications. We are a member of the American Association of Advertising Agencies (4A’s) and a 19-time Best Place to Work in PA.
About d’Vinci Interactive:
d’Vinci Interactive revolutionizes learning experiences and educational websites to achieve extraordinary outcomes for K-12 and adult learners. d’Vinci’s clients include leading organizations such as Constellation Brands, PBS, the National Parks Service, and the American Board of Pediatrics. d’Vinci expands its capabilities and capacity by partnering with its parent company JPL, a leading marketing and communications agency.
About Big Brothers Big Sisters of the Capital Region:
For 40 years, Big Brothers Big Sisters of the Capital Region has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the largest donor and volunteer supported mentoring network, Big Brothers Big Sisters of the Capital Region makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, in communities across Cumberland, Dauphin, Lebanon, Lancaster and Perry Counties. Big Brothers Big Sisters of the Capital Region develops positive relationships that have a direct and lasting effect on the lives of young people.