Harrisburg, PA (August 11, 2016) – Local tourism officials today issued a comprehensive report on the impact of the Hershey Harrisburg Regional Visitors Bureau’s Top20 Clients for 2016.

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Today’s report includes both new business secured for 2016 and annual or long-term clients retained by the bureau. The list, which reflects only a portion of the overall business generated by the official Destination Marketing Organization (DMO) for Dauphin and Perry counties, reveals the largest public events, trade shows, conferences and sporting events in 2016 will attract more than 400,000 visitors and generate $142 million for the regional economy.

In addition to general attendance and economic impact numbers, the report includes additional data on the number of jobs each event supports, which the Hershey Harrisburg Regional Visitors Bureau (HHRVB) is able to calculate using and Event Impact Calculator program developed by Destination Marketing Association International (DMAI) and Tourism Economics, an Oxford Economics company.

The program which the bureau began using when it was first introduced in 2014, allows HHRVB to use localized tax rates and ten additional personalized data sources to calculate a variety of statistical information beyond the overall direct and indirect economic impact of a particular client event including the federal, state and local taxes, and the number of local jobs supported by each event.

“Tourism is a major economic engine that so often goes unnoticed by local residents because it is hiding in plain sight,” said Mary Smith, President & CEO of HHRVB. “While calculating tourism’s value to a local economy can be complicated or involve complex tools, it is important for us as tourism leaders to educate our community on the impact this business has on our area.”

According to Smith, the latest Tourism Economic Impact Report for Pennsylvania issued by the PA Tourism Office earlier this year says the local tourism industry overall supports 27,000 jobs and provides $1 billion in wages. Tourism spending in Dauphin County reached $2.36 billion, generating $254 million in state and local tax revenue and $262 million in federal taxes, and once again ranked the Hershey Harrisburg Region fourth among 49 destination marketing areas in Pennsylvania. The results for the HHR were published in a two-page spread in TheBurg magazine: Crunching the Numbers: Tourism in the Hershey Harrisburg Region (Aug. 2016).

REPORT: TOP20 CLIENTS 2016

Issued August 11, 2016 by the Hershey Harrisburg Regional Visitors Bureau

SOURCE

The official source of the results in this report must be attributed to The Hershey Harrisburg Regional Visitors Bureau (HHRVB). HHRVB is a non-profit partnership-based Destination Marketing Organization (DMO) accredited by Destination Marketing Association International (DMAI) officially serving Pennsylvania’s Dauphin and Perry counties. The organization is committed to actively marketing the region locally, domestically, and internationally to leisure and business travelers; meeting & convention planners; sporting event producers; and group tour leaders. Any questions regarding the information provided within this report should be directed to Rick Dunlap, Public Relations Director at Rick@HersheyHarrisburg.org or 717-884-3328.

ABOUT THIS DATA

The results for Estimated Economic Impact and Jobs Supported within this report have been calculated by HHRVB using the DMAI Event Impact Calculator developed for the travel & tourism industry by Tourism Economics, an Oxford Economics company. Jobs Supported: includes the employment supported by all event-related business sales. It includes indirect (B2B supply chain purchases) and induced (incomes spent in the local economy) business sales. This is a more complete view of the impact of an event as dollars flow through the local economy.

RANKINGS FOR TOP20 CLIENTS 2016:

Listed below in order of ATTENDANCE & ECONOMIC IMPACT

ATTENDANCE

  1. Great American Outdoor Show (GAOS) – 178,500
  2. PIAA Wrestling – 39,000
  3. LEGO® Kidsfest 2016 – 27,500
  4. The Color Run™ – 25,000
  5. Mecum Auto Auction – 22,000
  6. FIRE EXPO – 16,500
  7. Pennsylvania National Horse Show – 15,000
  8. National Scholastic Club Lacrosse Association (NSCLA) Select Showcase & National Cup – 15,000
  9. US Junior Nationals (USJN) Hershey Showcase Girls’ Basketball – 8,200
  10. Keystone Regional Volleyball (KRVA) Girls Open & Club Championships – 7,800
  11. Christian Homeschool Association of Pennsylvania (CHAP) Convention – 6,000
  12. Keystone Regional Volleyball (KRVA) Boys Atlantic NE Tournament – 5,000
  13. Standardbred Horse Sale – 5,000
  14. Reflections Synchronized Skating Invitational – 3,000
  15. National Intercollegiate Running Club Association (NIRCA) Championships – 3,000
  16. AAU Mid-Atlantic District Qualifier Track & Field Championship – 2,500
  17. Blue Knights International Law Enforcement Motorcycle Club Convention 2016 – 2,000
  18. American Junior Golf Association (AJGA) Preview at Dauphin Highlands – 1,500
  19. USA Track & Field (USATF) Hershey National Youth Outdoor Championships – 900
  20. The American Legion Department Convention – 800

ECONOMIC IMPACT

  1. Great American Outdoor Show (GAOS) – $75 million
  2. Pennsylvania National Horse Show – $12 million
  3. Mecum Auto Auction – $8.3 million
  4. LEGO® Kidsfest 2016 – $7.14 million
  5. FIRE EXPO – $4.5 million
  6. Standardbred Horse Sale – $4.5 million
  7. National Scholastic Club Lacrosse Association (NSCLA) Select Showcase & National Cup – $4.2 million
  8. USA Track & Field (USATF) Hershey National Youth Outdoor Championships – $3.75 million
  9. US Junior Nationals (USJN) Hershey Showcase Girls’ Basketball – $3.5 million
  10. Blue Knights International Law Enforcement Motorcycle Club Convention 2016 – $2.7 million
  11. Reflections Synchronized Skating Invitational – $2.4 million
  12. National Intercollegiate Running Club Association (NIRCA) Championships – $2.4 million
  13. Christian Homeschool Association of Pennsylvania (CHAP) Convention – $2.2 million
  14. Keystone Regional Volleyball (KRVA) Boys Atlantic NE Tournament – $1.68 million
  15. Keystone Regional Volleyball (KRVA) Girls Open & Club Championships – $1.5 million
  16. PIAA Wrestling – $1.44 million
  17. The Color Run™ – $1.2 million
  18. AAU Mid-Atlantic District Qualifier Track & Field Championship – $1.2 million
  19. The American Legion Department Convention – $1 million
  20. American Junior Golf Association (AJGA) Preview at Dauphin Highlands – $750,000

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MEDIA INTERVIEWS

Mary Smith, President & CEO of the Hershey Harrisburg Regional Visitors Bureau is available for media interviews regarding the contents of this news release. Please try to make interview requests at least 12-hours in advance. The bureau will make every effort to accommodate all interview requests. Contact Rick@HersheyHarrisburg.org or cell 717.884.3328.

ABOUT THE HERSHEY HARRISBURG REGIONAL VISITORS BUREAU

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The HHRVB is the official non-profit partnership-based Destination Marketing Organization (DMO) leading economic growth for Pennsylvania’s Hershey & Harrisburg Region through destination marketing and tourism development. The organization, accredited by Destination Marketing Association International (DMAI) since 2010, is committed to actively marketing the tourism assets in Dauphin & Perry County to business and leisure travelers both domestic & international. The bureau also leads regional sales efforts to attract meeting & event organizers, sporting event producers, and group tour leaders. For more information go to VisitHersheyHarrisburg.org or call 877-727-8573. Media can use #HHRVB and #HHRVB4Media when tagging stories and social media posts related to the region.