Harrisburg Symphony Orchestra announces new Director of Sales and Marketing

The Harrisburg Symphony Orchestra (HSO) has announced that Gloria Giambalvo has been promoted to HSO’s Director of Sales and Marketing. Giambalvo most recently served as Director of Annual and Corporate Giving.

In her new role, Giambalvo will be responsible for managing all aspects of a strategic marketing plan, including continuity of brand image advertising, promotions, marketing, public and community relations, digital and social media marketing, and creative development of all communications and materials. She will work in collaboration with the Executive Director, Music Director, Administrative Staff, Board of Directors, the Audience Development, Education, and Development Committees, and the Harrisburg Symphony Society to ensure unified messaging in pursuit of audience expansion.

“Gloria has been a proven leader and organizational asset since she joined the Harrisburg Symphony team three years ago,” said Jeff Woodruff, executive director. “HSO is preparing to celebrate its 90th anniversary in 2020 and Gloria is poised to maximize the potential of our sales and marketing efforts during this celebratory year.”

As the former Director of Annual and Corporate Giving for the Harrisburg Symphony Orchestra, Giambalvo took a leadership role in developing enduring philanthropic relationships with HSO patrons and the business community with a specific focus on growing both individual and corporate support.

Giambalvo has more than two decades of marketing experience in the public and private sectors. She holds a Bachelor of Science degree in business and finance from the State University of NY at Buffalo.

About HSO

Established in 1931, the Harrisburg Symphony Orchestra presents inspiring symphonic music performed by its professional orchestra along with educational programs for audiences of all ages to enrich the cultural life of Central Pennsylvania. This regional jewel of talent is made up of world-class musicians from the Capital region as well as cities throughout the Northeast and is led by Tony Award-winning conductor, Stuart Malina. In 2020, the Harrisburg Symphony Orchestra will celebrate its 90th year as a 2 professional orchestra based in Harrisburg. Concerts are presented in the historic Forum Auditorium, part of the Capitol Complex in downtown Harrisburg.

A typical season includes seven pairs of Masterworks concerts, five pairs of concerts as part of the Capital BlueCross Pops Series, two pairs of Young Person’s Concerts for school-age children, and free outdoor concerts in several communities over the July 4th holiday. In addition, the Symphony season includes a number of educational activities, including in-school performances and master classes featuring Harrisburg Symphony musicians.

Operating under the umbrella of the Harrisburg Symphony is the Harrisburg Symphony Youth Orchestra, founded in 1954 and one of the oldest youth symphonies in the country. The program includes two ensembles: the 105-member Harrisburg Symphony Youth Orchestra for high school age musicians and the 55-member Junior Youth String Orchestra for middle school age musicians.