Harrisburg Regional Chamber & CREDC Launches Live the Life You Want
Harrisburg, PA – The Harrisburg Regional Chamber & CREDC (Chamber & CREDC) is pleased to announce the launch of Live The Life You Want – an integrated marketing campaign intended to help brand the Harrisburg region and emphasize that the area is a great place to live, work, and play. The campaign focuses on the recruitment and retention of talent by communicating cost of living advantages, quality of life, recreational choices, the arts and culture scene, and active job postings.
The Live The Life You Want website – the hub of the campaign – features local business testimonial videos, bragging rights about our area, current job posts, and an engaging video of the story of Anna & Ben – two graduates who choose different paths for their future (spoiler alert: one stays in the Harrisburg area and one does not). The campaign will also include social media, public relations, and digital advertising to help increase awareness.
Live The Life You Want was inspired by a challenging January 2015 statistic from the Pennsylvania Department of Labor and Industry that there are only .4 available workers per every advertised job opening in this three county region. During the development of Live The Life You Want, the Harrisburg Regional Chamber & CREDC engaged a Blue Ribbon Panel, a strategically-selected group of its most influential large as well as small business partners, to help weigh in on the campaign messaging and tactics.
The Chamber & CREDC will be partnering with regional companies in order to support their recruitment and retention efforts. Partner companies will be able to use the microsite to attract talent to the area and has the potential to become an integral component of ongoing recruitment and marketing efforts. Additionally, partners have the opportunity to create a custom video specific to their trade/company that can be featured on the site and on a separate partner page for further reach.
“Now is the time to start tooting our own horn,” said Linda Goldstein, Harrisburg Regional Chamber & CREDC VP & COO. “Our region has so much to offer – great job opportunities with some of the nation’s top companies, art, music, nightlife, premiere educational institutions, unmatched cost of living…the list goes on. But, we are losing talent to larger cities; therefore we must communicate with these folks and share our story. And that’s what Live The Life You Want does. It helps people understand the benefits of living and working here. Because we all deserve to live the life we want! And there’s no better place than the Harrisburg area.”
The Chamber & CREDC selected local advertising agency Top Flight Media (TFM) for the campaign’s creative and public relations. To learn more about the campaign, for an interview, or to request imagery, please contact Christine at firstname.lastname@example.org. Visit www.thelifeyouwantpa.com to see it for yourself!